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A lesson from my MBA on why not all revenue is created equal. Image by torjrtrx via Adobe Stock There is a phrase we often hear in veterinary medicine: "We can't charge more for that. Clients will never pay it." Maybe, but how do we know? And just as importantly, how do we know if what we charge today actually supports a healthy, sustainable practice? For many hospitals, pricing is based on emotion. We adjust fees based on what we think clients will tolerate, not on what our

A personal reflection on the future of our profession. Image by Seventyfour via Adobe Stock In vet school, I took a month-long "business" elective. We spent most of that time talking about basic marketing, like what to name a practice or how to make a radio ad. We briefly defined the terms on an income statement, but we never learned how to use it to make a strategic decision. We never discussed how to calculate the ROI on a new piece of equipment or the key metrics that sign

Why work-life balance feels impossible, and how smart operations can change everything. Image by Krakenimages.com via Adobe Stock The sleep app on my phone sends me the same notification every day: "How fatigued have you felt today?" As a veterinarian, I never really know quite how to answer. Do I pick "somewhat," "quite," or "very"? It feels like a trick question when "chronically exhausted" is not an option. We are a profession that is, simply put, tired. We are exhausted,